This Privacy Statement was last updated on February 26, 2026, and applies to citizens and legal permanent residents of the United States of America.
1. Introduction
ATL Embroidery LLC (“we,” “us,” or “our”), located at 11205 Alpharetta Hwy, Suite A-5, Roswell, GA 30076, is committed to protecting your personal information and your right to privacy. This Privacy Statement explains what information we collect, how we use it, and what rights you have in relation to it.
If you have questions or concerns about this statement or our practices, contact us at admin@atl-embroidery.com or call (770) 380-8365.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you:
- Place an order or request a quote
- Register for an account
- Subscribe to our newsletter
- Contact us for support
- Use or navigate our website
2.1 Personal Information You Provide
The personal information we may collect includes:
- Identity data: First and last name, username or account alias
- Contact data: Billing and shipping address, email address, phone number
- Payment data: Payment card details (processed securely by Stripe — we do not store full card numbers)
- Transaction data: Details of products and services you have purchased
- Profile data: Your account login credentials, preferences, and order history
- Communication data: Messages you send us via contact forms or email
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- Usage data: Pages visited, time spent on pages, links clicked
- Device data: Browser type, operating system, screen resolution
- Location data: General geographic location based on your IP address
- Log data: IP address, access times, referring URLs
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Information Used | Legal Basis |
|---|---|---|
| Process and fulfill your orders | Name, address, email, phone, payment data | Contract performance |
| Create and manage your account | Name, email, phone, address | Contract performance |
| Send order confirmations and shipping updates | Name, email, address | Contract performance |
| Process payments securely | Name, address, payment data | Contract performance |
| Respond to inquiries and support requests | Name, email, phone, message content | Legitimate interest |
| Send marketing newsletters (with your consent) | Name, email | Consent |
| Improve our website and services | Usage data, location data | Legitimate interest |
| Comply with legal obligations | Name, address, transaction data | Legal obligation |
| Offer personalized products and recommendations | Order history, browsing data | Legitimate interest / Consent |
| Deliver orders | Name, address, phone | Contract performance |
4. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business, including:
- Stripe — Payment processing. Stripe Privacy Policy
- WooCommerce / Automattic — E-commerce platform. Automattic Privacy Policy
- Google — reCAPTCHA (spam prevention), Maps, Fonts. Google Privacy Policy
- HostGator / Newfold Digital — Website hosting
- Shipping carriers — UPS, FedEx, USPS (for delivery fulfillment)
All third-party service providers are required to protect your data and only use it for the specified purpose.
We may also disclose your information when required by law, court order, or governmental authority.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. For detailed information about the cookies we use, their purposes, and how to manage your preferences, please see our Cookie Policy.
You can manage your cookie consent preferences at any time by clicking the “Manage Cookie Consent” button in the footer of our website.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Statement, comply with legal obligations, resolve disputes, and enforce agreements.
- Order and transaction records: 7 years (tax and legal obligations)
- Account information: Duration of account activity plus 2 years
- Marketing consent records: Until you unsubscribe plus 3 years
- Customer support communications: 3 years
- Website usage logs: 13 months
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for all data transmitted between your browser and our website
- Secure payment processing through PCI-DSS compliant Stripe
- Regular security updates and vulnerability monitoring
- Access controls limiting who can access personal data
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
8. Your Privacy Rights (California — CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you the following rights:
8.1 Right to Know
You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
8.2 Right to Delete
You have the right to request that we delete personal information we collected from you, subject to certain exceptions.
8.3 Right to Correct
You have the right to request that we correct inaccurate personal information we maintain about you.
8.4 Right to Opt-Out of Sale
We do not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising.
8.5 Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights.
8.6 Right to Limit Use of Sensitive Personal Information
We only use sensitive personal information (such as payment data) for the purpose it was collected — to process your order.
8.7 Exercising Your Rights
To exercise your rights, you may:
- Submit a request at: Contact Us
- Email us at: admin@atl-embroidery.com
- Call us at: (770) 380-8365
We will respond to your request within 45 days. We may need to verify your identity before processing your request.
You may designate an authorized agent to submit a request on your behalf by providing written authorization or a power of attorney.
9. Other U.S. State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Texas, and other states with applicable privacy laws may have similar rights to access, correct, delete, or opt out of certain processing of their personal data. Contact us using the information above to exercise these rights.
10. Children’s Privacy
Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information.
11. Do Not Track
We respect Do Not Track (DNT) browser signals. When DNT is enabled in your browser, we disable non-essential tracking and analytics on our website. You can also use our cookie consent tool to manage your preferences.
12. Third-Party Links
Our website may contain links to third-party websites. This Privacy Statement does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy statements of any third-party sites you visit.
13. Changes to This Privacy Statement
We may update this Privacy Statement from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated statement on this page with a revised “last updated” date. We encourage you to review this page periodically.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Statement or our data practices, please contact our Privacy Team:
ATL Embroidery LLC11205 Alpharetta Hwy, Suite A-5
Roswell, GA 30076
United States
📞 (770) 380-8365
📞 (404) 491-8983
✉ admin@atl-embroidery.com
🌐 Contact Form